Prior to that, Itxaso was the Investment Partner for M12 (formerly Microsoft Ventures) in Europe. Some of the most recent investments led by Itxaso include Yulife (new life insurance provider), ForestAdmin (admin panel framework), Onfido (identity verification platform), Unbabel (Machine Translation solution) and Beamery (CRM of recruitment).

On the academic side, Itxaso is a Senior Teaching Fellow in Entrepreneurship at UCL School of Management. For the past nine years, Itxaso has taught entrepreneurship at UCL, Imperial College and the Royal College of Arts in London. She is passionate about helping entrepreneurs at universities building their businesses.

Itxaso also holds a prestigious Kauffman Fellowship and is very well connected to the global network of fellow investors. By background, Itxaso is an engineer and has a PhD in entrepreneurship and venture capital.

I think that, if you are thinking of pursuing a PLG strategy, you need to start doing that from day one. This is not something that you change overnight.